5 Kick-Ass Logo Design Tips

If you have difficulty designing a kick-ass logo, you have found the right article. We will go over all the essential principles you need to know about creating a logo to help your business and brand succeed.

Mac Laptop
Photo by Aditya Joshi on Unsplash

A logo is a powerful branding element that can help a business and brand stand out and beat the competition in today's competitive market. Creating a kick-ass business logo design can seem daunting, and it is a complex design process to start, but we are here to help.  

#1 Your Logo Needs To Be Simple

A kick-ass logo needs to be simple. Simple enough to be easily recognized when people see it. If the logo has too much going on, it will confuse the people who see it, which is not something any logo should do.

The best logos are the ones that give people an instant idea of what the brand is about and its personality. If your logo doesn't do this, it must be redesigned. Your logo will be displayed on many different surfaces and in various sizes, so it will likely not be seen clearly if it has fine details. When designing a logo, you need to consider all of these.

This is one of the essential principles of logo design. If your logo isn't memorable, it will not help you build brand awareness and recognition. Usually, people will only look at your stamp for a few seconds. During that time, they need to remember your logo. If your logo could be more memorable, it must be redesigned.

A brand design agency can help you create a memorable kick-ass logo if you do not create one. When designing a logo, many considerations need to be made; hiring a professional graphic designer will help you create a logo that your target audience will like.

#2 Your Logo Needs To Be Unique

Ensure your logo isn't too similar to the competitors. Your logo needs to be unique, as this will help it stand out and build brand awareness and recognition. When designing a logo, look at the color palettes used in the competition's logo and ensure that you don't use the same colors. This is a common mistake that people tend to make, and their logos look the same as all the other logos in the industry.

It would help if you stood out; this can only be done by being different and breaking the mold.

Google Ads logo
Photo by Rubaitul Azad on Unsplash

#3 Your Logo Needs To Be Timeless

You may look at graphic designers' different design trends for logos and feel like you should create a logo that uses these trends, but this is a bad idea. Your logo should not be based on some graphic design trend that will become outdated in a few months to a year. Your logo needs to be timeless and last many years without needing to change.

Your logo can change over time, and many popular brands have done this. You should design your logo to be timeless so it doesn't need to be changed frequently. If it does need to be changed often, this will cause a hassle that could have been avoided, and this effort could be used more efficiently.

#4 Your Logo Needs To Be Versatile

Your logo will be used in many different places, meaning the design should be versatile. If your logo looks terrible or difficult to view on many surfaces, you have a terrible logo design that needs to be changed.

When designing the logo, you need to consider all the different areas that your logo will likely be displayed on and then test your logo to make sure that it looks attractive. If it doesn't, then you need to start making improvements.

You should test your logo by asking others for feedback too. Find your brand's target audience and ask them what they think about the logo. If it's received positively, you have designed a fabulous logo; if not, you need to make changes. You should also remember that you cannot please everyone, so don't try to design your logo. Just focus on your target customers.

#5 Your Logo Needs To Be Appropriate

GitHub logo
Photo by Rubaitul Azad on Unsplash

Your logo needs to represent your brand accurately. If it doesn't do this, it isn't a good logo and needs to be redesigned. It would help if you ensured that the logo is also appropriate for its target audience; testing is essential.


Now you know the logo design principles you need to follow to create a kick-ass logo for your business and brand. Before designing your logo, you need to understand your brand; if you don't, your design will not be good.

There are many factors to consider when designing a logo, but the foundation of the logo's design should represent your brand. This will help your logo stand out and be unique and memorable.