Branding by Color: What Do Your Colors Say About Your Business?

This article will tell you about brand colors, why they're essential, and what you need to know about them before you create your brand.

What Do Your Colors Say About Your Business?

The colors you choose for your branding will reveal a lot about your business, so it's essential to make the right choice. Doing this can be challenging if you need to learn color psychology and are new to creating a brand and branding elements.

Why Are Brand Colors Important

The colors you choose for your brand will tell customers a lot about your business. It might not seem like it, but the colors used in branding can change people's emotions. Designers can use specific colors to provoke certain emotions from customers.

Many brands can make you think about them by displaying their color palette without text. This is what strong branding and color choice can do. This level of brand recognition is hard to attain, but it is the goal of all businesses that want to grow and increase their success.

Colors And Their Qualities

How people perceive different colors can be subjective and can be impacted by culture and other factors. That is why you need to understand who your customers are, where they are from, etc. Before choosing the colors you want to use for your branding, you should test them to ensure they are the best choice for your target customers.

  • Blue – honesty, competence, trustworthiness, and reliability.
  • Red – Attractive, exciting, angry, and loving.
  • Green – Money, health, balance, and knowledge.
  • Purple – Royalty, respect, creativity, and mystery.
  • White – Purity, space, neutrality, and innocence.
  • Black – seriousness, sophistication, and intelligence.
  • Yellow – Happiness, youth, and adventure.

You need to research your target customers to ensure you make a good decision when choosing the branding colors. You can hire a branding design firm to help you make the correct choices if you need to know which ones to make.

Color palette
Photo by Mika Baumeister on Unsplash

Choosing Colors for Business

Choosing the correct branding color is going to take a lot of work. Before doing this, you need to know what message you want to communicate to your customers. Once you know this, you can choose the color that helps provoke the right emotions in the customers.

You need to understand your brand identity and how you want people to perceive your business. If you have yet to learn this, figure it out before moving on to anything else.

Color combinations you choose matter as well. One color may provoke a specific customer emotion, but combining two colors could change that. The more colors which are added, the more complexity will increase. You will need to have a strong understanding of color psychology if you want to make the correct decision. That's why many businesses hire a branding and design agency to help them do all of this.

Abstract drawing
Photo by Chris Barbalis on Unsplash

Picking The Colors For Your Branding

There are many ways to do it when picking brand colors. There are different ways to choose the right colors; they are all excellent methods you can use. This is because colors and the emotions they make people feel can be subjective.

Usually, a brand will have up to four colors in its branding. If you choose fewer, the design can look messy. This will give a wrong first impression to everyone who sees it. If you are having a hard time deciding, remember to keep the design simple.

The base color you choose needs to reflect the essential characteristic of your brand's identity. What do you want people to think about your brand? Answer this question first, selecting a color that matches your answer. This is the most critical color and will be present in all parts of your branding. You must ensure it looks good, and your target customers need to like it.

The accent color you choose needs to match the base color. These brand colors should complement each other. They will be used together in your branding. Accent colors need to reflect a characteristic of your brand identity, so don't choose any color that looks good. There should be a reason behind all of your choices.

Picking The Colors For Your Branding
Photo by 2H Media on Unsplash

The neutral color will be used for the background of your branding and designs. This can be the background of your website. The neutral color is usually a hue of white or gray. If you choose a color like black, you must ensure it doesn't affect the other colors when they are all used together.

Before deciding on your brand colors, you need to test them. Get feedback from your target customers and make changes to the color palette if necessary. The color combinations you choose need to be liked by your customers.


Branding colors are essential, so you cannot choose any colors you want. It would help if you used color psychology to make the correct decision. Your target customers need to like the brand color scheme you choose, and the color psychology needs to reflect your business's brand identity.

The colors you choose can encourage people to give your business a chance, or they can push new customers away. You need to make sure your brand color choice is correct. If you need to learn this, find a branding and design agency to help you. This option will help you avoid mistakes that will save you time.